AI and Predictive Asset Management
Using data to improve building performance, tenant experience and long-term asset value.
A Pool 100 Gathering · Marbella, Spain
Future of Real Estate
100 owners, allocators and builders. One room.
An invitation-only gathering for the owners, investors, developers and technology leaders shaping how places are financed, built and experienced.
The anti-conference
Deals are not made in a fair hall.
Future of Real Estate replaces crowded property fairs, competing panels and transactional networking with 100 carefully selected leaders and one shared experience.
Every seat is held for someone who owns, allocates, designs or builds—so the conversation stays at decision level rather than pitch level.
Capital, technology and the next generation of the built environment.
Who is in the room
Selected for the conversation.
01Real estate developers and asset managers
02Proptech founders and CEOs
03Institutional investors and capital partners
04Architects and urban strategy leaders
05Infrastructure and technology leaders
70%
At least 70 percent of participants will be buyer-side leaders rather than vendors.
The conversations
Five forces shaping what comes next.
Digital Ownership and Liquidity
How new structures can widen access to real assets and connect global capital.
The Decarbonized Portfolio
The practical intersection of resilient infrastructure, regulation and green finance.
Adaptive Reuse and Hybrid Living
How changing patterns of work and mobility are reshaping residential and commercial space.
Modern Construction and Scale
Modular systems, automation and intelligent supply chains for the next built environment.
What it feels like
Real conversations, with room to continue them.
A gathering moves between focused discussions, shared tables and the informal moments where trust is built.
The format
One considered 36-hour experience.
Enough structure to create momentum. Enough space for the conversations that happen between the agenda.
- 01Arrival lunch
- 02Executive conversations
- 03Small curated roundtables
- 04Sunset drinks
- 05Private dinner with assigned seating
- 06Founder breakfast
- 07Closing lunch
- 08Optional padel, golf or boat experience
The venue
The Pool, Marbella.
A members' house under a vaulted glass roof: open lounges, quiet corners and one long table—a building that makes the case for what considered design does to a conversation.
No exhibition hall. No stands. One space, designed for people who would rather talk than present.
From previous gatherings
One shared programme, one room.
Everyone hears the same conversation, then continues it over coffee, lunch and dinner—rather than scattering across parallel tracks.
A glimpse of the gathering
The room beyond the programme.
Event atmosphere
The Pool 100 principles
The room is the product.
01
Maximum 100 participants
02
Invitation only
03
No exhibition stands
04
No general sales teams
05
One shared programme
06
Curated introductions
07
Maximum two participants per company
Founding circle
The first five around the table.
Five founding seats, each held for a specific perspective. Names are announced once confirmed.
To be announced
Founder and CEO
International development group
To be announced
Head of Real Assets
Institutional investment manager
To be announced
Founder
Proptech and building intelligence company
To be announced
Principal Architect
Urban design and masterplanning practice
To be announced
Managing Director
Private capital and family office
For partners
Participate in the room—not around it.
Founding partners across capital, construction technology and asset services receive category exclusivity, genuine participation in the programme, private hospitality and curated opt-in introductions.
The model is built around contribution and trust—not stage time or logo exposure.
01
Founding Partner
By conversation
02
Strategic Partner
By conversation
03
Community Partner
By conversation
Marbella
Where place and possibility meet.
Marbella brings together global investment, architecture, hospitality and quality of life—an unusually relevant setting for the future of the built environment.
It offers a rare combination: global ambition, personal privacy, Mediterranean hospitality and the time required for meaningful conversations.
Application
Request your place in the room.
Applications are reviewed individually to keep owners, allocators and operators in majority in the room.
The conversations shaping the future of real estate should not happen in an exhibition hall.