AI Concierge and Personalization
Moving beyond basic automation to create anticipatory guest journeys and individual service at scale.
A Pool 100 Gathering · Marbella, Spain
Future of Tourism
100 hospitality leaders. One room. No trade floor.
An invitation-only gathering for the hospitality, destination and technology leaders shaping how the world will travel and experience place next.
The anti-conference
Hospitality deserves better than a booth.
Future of Tourism replaces vast trade floors, appointment grids and anonymous networking with 100 carefully selected leaders and one shared experience.
Every seat is held for someone who runs a destination, a group or a guest experience—so the room reflects the industry it is discussing.
Hospitality, technology and the next era of global travel.
Who is in the room
Selected for the conversation.
01Hospitality group CEOs and executives
02Travel technology founders
03Luxury experience and wellness leaders
04Airline and mobility innovators
05Destination and tourism strategists
70%
At least 70 percent of participants will be buyer-side leaders rather than vendors.
The conversations
Five forces shaping what comes next.
Regenerative Tourism
Building destination value, local resilience and positive impact beyond footprint reduction.
The New Distribution Landscape
How direct relationships and emerging platforms are reshaping travel discovery and booking.
Transformation over Status
Why the next generation of luxury is rooted in authenticity, wellbeing and meaningful experience.
The Frictionless Travel Journey
Connecting identity, mobility and service to remove barriers throughout the guest experience.
What it feels like
Real conversations, with room to continue them.
A gathering moves between focused discussions, shared tables and the informal moments where trust is built.
The format
One considered 36-hour experience.
Enough structure to create momentum. Enough space for the conversations that happen between the agenda.
- 01Arrival lunch
- 02Executive conversations
- 03Small curated roundtables
- 04Sunset drinks
- 05Private dinner with assigned seating
- 06Founder breakfast
- 07Closing lunch
- 08Optional padel, golf or boat experience
The venue
The Pool, Marbella.
A members' house under a vaulted glass roof: open lounges, quiet corners and one long table—hospitality demonstrated rather than described.
No exhibition hall. No stands. One space, designed for people who would rather talk than present.
From previous gatherings
One shared programme, one room.
Everyone hears the same conversation, then continues it over coffee, lunch and dinner—rather than scattering across parallel tracks.
A glimpse of the gathering
The room beyond the programme.
Event atmosphere
The Pool 100 principles
The room is the product.
01
Maximum 100 participants
02
Invitation only
03
No exhibition stands
04
No general sales teams
05
One shared programme
06
Curated introductions
07
Maximum two participants per company
Founding circle
The first five around the table.
Five founding seats, each held for a specific perspective. Names are announced once confirmed.
To be announced
Chief Executive
International hotel and resort group
To be announced
Founder
Travel technology and distribution platform
To be announced
Creative Director
Luxury experience and wellness brand
To be announced
Director of Destination Strategy
National or regional tourism body
To be announced
Head of Customer Experience
Airline or mobility operator
For partners
Participate in the room—not around it.
Founding partners across hospitality technology, service and destination development receive category exclusivity, genuine participation in the programme, private hospitality and curated opt-in introductions.
The model is built around contribution and trust—not stage time or logo exposure.
01
Founding Partner
By conversation
02
Strategic Partner
By conversation
03
Community Partner
By conversation
Marbella
Hospitality in its natural setting.
Marbella is an international reference point for Mediterranean hospitality, service and lifestyle—a fitting place to consider the next era of travel.
It offers a rare combination: global ambition, personal privacy, Mediterranean hospitality and the time required for meaningful conversations.
Application
Request your place in the room.
Applications are reviewed individually to keep operators and destination leaders in majority in the room.
The conversations shaping the future of tourism should not happen in an exhibition hall.